What Is Sustainability?
Some people still don't know the meaning of sustainability or its relationship with the fashion world. In summary, sustainability means having a careful process in all production of a good, from the choice of raw material to the sale and final delivery to the customer. In other words, keep in mind which raw material is used, how it is obtained, who works it, what it entails or the consequences of each of the decisions that we are making in the development of our product and our brand.
Surely you were aware that fashion industry is one of the largest and strongest worldwide. But did you know that it is also one of the most polluting? As one of the largest industries, it employs millions of people worldwide and directly influences social inequalities as well as economic, ecological (like climate change and water stress) and cultural development.
Here is an example. Did you know that a cotton shirt needs an average of 3,000 liters of water from the first seed planted in the ground until it is ready to wear? If you now calculate the amount of water a person needs per day, between 2 liters or 2 2/1 liters of water, you will see how a cotton shirt “drinks” almost the same amount of water that you would drink in about 3 years Not enough? To this, we must add the toxic emissions caused by the chemicals used throughout the cultivation process.
Only 0,07 percent of cotton clothing is currently made from organic cotton.
However, a sustainable brand connects its designs and vision with values and actions, for prosperity. Its purpose is to have a positive impact on the fashion world and the wellbeing of its consumers.